Our Mission

You know, I have always been saddened by the multitudes of people who tell me that work is a chore to be endured. A necessary evil.

These people have come to believe that it is their fate to spend most of their waking hours doing work that has no meaning and no excitement just so they can put gas in their car, pay the rent, and watch their cable TV.

They do this for forty years or so waiting for the day they no longer have to work. By the time they retire, their health is shot and they are too damn tired to do anything with their free time. They spend the rest of their days visiting doctors and watching still more TV.

Me? I find the prospect of living life this way terrifying

Just what is it that makes so many people miserable in their jobs? In the beginning, I could not explain it. But I knew this widespread epidemic contained seeds of tremendous opportunity. I set out to find the true meaning and purpose behind this thing we call work.

It took me longer than expected, but after 25 years of research, I can now say that I have discovered a unique method to teach others people to create work that is a source of joy and inspiration.

These findings have made a profound change in my life. And in the lives of others as well. Because of this, I feel it is my dutiful mission is to share with you what I have learned.

I teach from hard-won experience. It comes deep from the heart.

I am about to reveal something that
no other school on the planet will teach you.

You may think I am crazy. Well, if it makes you feel any better, my family thinks I am crazy. My friends think I am nuts. Oh, and by the way – they are extremely, extremely jealous.

I decided to take a page from the people who have earned rewards that others only dream about. Their secret? A plan. A mission. Something to look forward to.

We all need plans. We all need purpose.

Without purpose life becomes stale. Been there?

For you, we have something very, very special. But first, read up on some history of Croc Catering.